Why Marketing Automation Matters


Marketing automation helps businesses reduce manual tasks, increase engagement, improve lead quality, and drive conversions faster. With automated workflows, every message is timely, relevant, and personalized — boosting customer satisfaction and business growth.

Key Features (In Brief)


  • Email Automation – Schedule & trigger emails based on user actions.
  • Workflow Builder – Create automated customer journeys in minutes.
  • Lead Scoring – Prioritize leads based on engagement & behaviour.
  • Multi-Channel Automation – WhatsApp, SMS, Email, Push Notifications.
  • Personalization – Dynamic content tailored per user.
  • Analytics & Reporting – Track conversions, clicks, and ROI.

Popular Use Cases


  • • E-commerce – Cart reminders, product recommendations
  • • Real Estate – Lead nurturing, follow-up automation
  • • Fintech – Onboarding & payment reminders
  • • Healthcare – Appointment reminders
  • • Education – Admission automation
  • • Retail – Offer notifications & loyalty journeys

Before vs. After Automation


Aspect Before Automation After Automation
Lead Follow-up 100% manual Instant & automated
Engagement Low & inconsistent High & personalized
Campaign Speed Slow Real-time
Cost High workload Reduced manual effort

Quick Answers


Q: How does marketing automation work?
A: Messages are sent automatically based on triggers, workflows, and user behaviors.

Q: Is it useful for small businesses?
A: Yes, automation saves time, increases efficiency, and helps convert more leads.

Q: Does it support WhatsApp and SMS automation?
A: Yes — SandeshTech fully supports multi-channel automation including WhatsApp, SMS, Email, and more.

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