Even in 2025 — with AI-driven chatbots, WhatsApp automation, and RCS — one channel continues to outperform all others: SMS. With a 98% open rate and instant delivery, SMS remains the most trusted and universal communication tool for businesses.

📲 1. SMS Has the Highest Open & Read Rate

Most messages are opened within 10 seconds. No other channel, not even WhatsApp or email, guarantees such speed and visibility.

• ✔ No internet required
• ✔ Works on every device
• ✔ Zero spam folder issues

🚀 2. Perfect for OTPs, Alerts & Instant Notifications

From fintech to e-commerce, every industry depends on fast OTPs and alerts. SMS ensures uninterrupted delivery even during peak traffic.

Example: Banks and wallets rely on SMS for secure, time-sensitive communication.

🤖 3. AI + SMS = Smarter Campaigns

AI-driven personalization combined with SMS increases engagement and conversion rates dramatically.

• 🎯 Personalized offers
• 🔄 Automated follow-ups
• 📈 Time-based triggers

📡 4. Works Even Without Internet

In Tier 2 & Tier 3 cities, SMS remains the most reliable medium. This makes it the backbone of nationwide communication strategies.

🔐 5. Highly Secure & DLT Verified

India’s DLT system ensures verified routes, secure sender IDs, and reduced spam — giving businesses and customers peace of mind.

📍 Why Indian Businesses Still Prefer SMS

Enterprises trust SMS because it is:

• ✔ Cost-effective
• ✔ Instant & guaranteed delivery
• ✔ Trackable through delivery reports
• ✔ Scalable for millions of messages

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